AS FEATURED IN THE AUSTIN AMERICAN STATESMAN

I was the co-founder of a new type of experience for Austin, TX.

I organized and marketed White Collar Fight Night, a black-tie boxing event where Austin professionals trained for three months to compete in officially sanctioned matches. The concept brought together CEOs, founders, and white-collar workers for a night that combined athletic competition with high-end entertainment. The event featured six boxing matches, complimentary premium beverages, live DJ performances, red carpet photography, and VIP experiences including ringside seating and a private lounge with cigars and dedicated bartenders.

I managed end-to-end operations and marketing. On the operations side, I secured the downtown venue, negotiated contracts with bar service providers, coordinated lighting production, designed the interior layout, and managed day-of logistics including fighter walkouts, run-of-show execution, and vendor coordination. I also created a three-piece merchandise line, handling everything from sourcing blanks and commissioning artists to setting up the Shopify POS system.

For marketing, I drove 13,000+ ticketing page impressions and sold 552 tickets through multi-channel promotion. This included securing front-page sports coverage in the Austin American-Statesman’s Sunday color edition (which generated 751 Reddit upvotes and 100+ comments), growing Instagram to 600+ followers, and executing guerrilla tactics like posting 200+ flyers across East Austin, renting a U-HAUL covered in posters and parking it beside ACL, and hand spray-painting a banner to hang over I-35. I directed all video production, conducted fighter interviews, and provided editorial feedback to the content team. The venue served 1,600 drinks across four bars, and post-event feedback achieved a 4.6/5 NPS score across 38 responses.